Follow Us      

LOGIN
 
Share Page:
Back

Volume 24 , Issue 4
July/August 2004


Instant Gratification . . . Not So Fast

Guest Editorial


PMID: 15446400

I recently had a very interesting conversation with a wonderful human being. Here is the story. I requested information about tooth whitening products and treatment methods from a well-known “cosmetic” dentistry company. The regional sales manager met with me and gave me much information about all of the products they offered. He really seemed to know his product line. He had a well-scripted presentation— intending, of course, to motivate me to purchase their whitening products for my patients. He even guaranteed patients could see an eight-shade change on the Vita scale after whitening.


Full Text PDF File | Order Article

 

 
Get Adobe Reader
Adobe Acrobat Reader is required to view PDF files. This is a free program available from the Adobe web site.
Follow the download directions on the Adobe web site to get your copy of Adobe Acrobat Reader.

 

© 2014 Quintessence Publishing Co, Inc

PRD Home
Current Issue
Ahead of Print
Archive
Author Guidelines
About
Accepted Manuscripts
Submission Form
Submit
Reprints
Permission
Advertising
Quintessence Home
Terms of Use
Privacy Policy
About Us
Contact Us
Help