Although esthetic care has been an important part of dentistry for many decades, very few practices do as much esthetic dentistry as they would like. When faced with trying to respond to esthetic demands of existing patients and expand services to potential patient populations, most clinicians need some direction. To excel, clinicians must learn the skills of how to successfully manage and grow this segment of their practice. The purpose of this book is to provide dentists with the guidelines and strategies to make that happen. The authors detail the many key elements of success, such as establishing a strategic plan, monitoring critical factors of the practice, developing a dynamic and productive team, implementing marketing, using a treatment coordinator, and understanding how to finance and schedule esthetic dentistry. In addition, each chapter is interspersed with informative interviews with some of the most successful esthetic dental practitioners from around the world and outstanding members of their team who offer unique insights into how their teams operate and what has made their practices succeed.

312 pp; 196 illus
ISBN 978-1-85097-221-1

Contents
1. Introduction
2. The Foundation: Mission, Vision, Goals
3. The Critical Factors of the Business of Dentistry
4. The Most Critical Factor: The Team
5. Internal Marketing
6. External Marketing
7. Communication Skills
8. The Business of Bleaching and Tooth Whitening
9. Treatment Planning and Diagnosis of Aesthetic Dentistry
10. Effective Case Presentation
11. Developing the Role of Treatment Coordinator
12. Financing Aesthetic Dentistry
13. Scheduling Aesthetic Dentistry
14. The Hygienists’s Role in Promoting Aesthetic Dentistry
15. The Use of Technology in Building the Aesthetic Aspect of a Dental Practice
16. Continuing Education
17. In Conclusion

Reviews

“While the main focus is clearly esthetics, this book is more a guide on how to run a practice in general, have a cohesive team, and advertise, among other topics. Discussion of esthetics (or aesthetics, since one of the author's practices is based in London) begins in full force after over 100 pages of practice management, which includes chapters on marketing to your patients, marketing to find new patients, and communicating effectively.”
Todd BelfBecker, DMD
Journal of the Massachusetts Dental Society February 2013

“As a practicing dentist who performs aesthetic dental procedures, I am aware of the many challenges of the business side of aesthetic dentistry. Linda Greenwall and Cathy Jameson provide an essential resource for all members of the aesthetic dental team with their wonderful book Success Strategies for the Aesthetic Dental Practice. […] The book is highly and enthusiastically recommended for all those interested in providing top-quality aesthetic dentistry.”
William J. Maloney, DDS
The New York State Dental Journal November 2012

© 2012